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Founded to form Essentials

Get a hyper local sample report:

Collect hyper-targeted data on in-market renters unique to your development site. Then compile personas, strategies, amenity set.

FINANCIAL BEHAVIOR

REFRESHED 7 DAYS AGO

LOCATIONAL INTELLIGENCE

REFRESHED 2 DAYS AGO

FINANCIAL BEHAVIOR

REFRESHED 3 DAYS AGO

CONSUMER BEHAVIOR

REFRESHED 1 DAY AGO

REAL ESTATE INTELLIGENCE

REFRESHED 5 DAYS AGO

INTERNET INTERESTS

REFRESHED 6 HOURS AGO

MEDIA INTERESTS

REFRESHED DAILY

NATIONAL CONVERSION TRACKING

REFRESHED 1 HOUR AGO

Filtered to renters actively searching for Class A Apartments

Key Takeaways (01/10)

Collect hyper-targeted data on in-market renters unique to your development site. Then compile personas, strategies, amenity set, and lease-up.

Common Themes
?

Rent Forecast by Unit Type
?

STANDARD FORECAST
USING PROSPECT INTELLIGENCE

Studios

1 Bedrooms

2 Bedrooms

Web Browsing Interests (02/10)

Group 823

Collect hyper-targeted data on in-market renters unique to your development site. Then compile personas, strategies, amenity set, and lease-up.

Buying, Shopping, and Consumption (03/10)

Collect hyper-targeted data on in-market renters unique to your development site. Then compile personas, strategies, amenity set, and lease-up.
common retailer preferences
common retailer preferences
internet
?
video
?
news
?
dining
?
Buyer Personas
?
hobbies & interests
?

Lifestyles (04/10)

Collect hyper-targeted data on in-market renters unique to your development site. Then compile personas, strategies, amenity set, and lease-up.

Industry and Occupation (05/10)

udx-icon-2

Collect hyper-targeted data on in-market renters unique to your development site. Then compile personas, strategies, amenity set, and lease-up.

industry
?
occupation
?

In-Market Demographics (06/10)

udx-icon-1

Collect hyper-targeted data on in-market renters unique to your development site. Then compile personas, strategies, amenity set, and lease-up.

Sample
Total
gender
?
education
?
age
?
household income
?
SPENDING HABITS
?

Resident Insights (05/11)

Collect hyper-targeted data on in-market renters unique to your development site. Then compile personas, strategies, amenity set, and lease-up.

top 10 like
?
top 10 dislikes
?
friendly
45.576 mentions
views
18.523 mentions
location
25.652 mentions
amenities
15.265 mentions
helpful
12.526 mentions
professional
7.895 mentions
management
4.658 mentions
layouts
3.658 mentions
gym
2.568 mentions
maintenance
457 mentions
management
45.685 mentions
poor quality
25.652 mentions
price
18.523 mentions
rude
15.265 mentions
noise
12.526 mentions
dirty
7.895 mentions
maintenance
4.658 mentions
safety
3.658 mentions
parking
2.568 mentions
construction
457 mentions

WHAT IT MEANS

Collect hyper-targeted data on in-market renters unique to your development site. Then compile personas, strategies, amenity set, and lease-up.

Underserved Amenities (09/11)

Group 895

Collect hyper-targeted data on in-market renters unique to your development site. Then compile personas, strategies, amenity set, and lease-up.

Rectangle 788
Group 789

activated alley

Incorporate micro-retail on the west side of the building that adds amenity as a service during the week and integrates with the Downtown Farmer’s Market directly next door.

Rectangle 789
Group 887

ON-SITE CAR SHARE

A high-rise will have parking ratio challenges and Phoenicians are unlikely to go without a car. Help incentivize car-less residents by oering on-site options when needed.

Rectangle 790
Group 888

PUBLIC MARKET

The Phoenix Public Market that used to operate on the dev site is sorely missed by Downtown residents. Consider subsidizing a similar concept in retail space facing Pierce or 1st St.

rectangle_801
Group 891

NEGATIVE EDGE POOL

If placed on the rooftop, this would be the first of its kind for the city, achieving natural publicity and instant brandability, along with a constant stream of organic social content.

Rectangle 802
Group 892

INDOOR DOG PARK

Our target prospect loves their dog, and with 145 days of 100 degree heat per year, a strategically placed indoor park can provide value while doubling as a built in leasing aide.

Rectangle 803
Group 893

BUTTERFLY MX

The Phoenix Public Market that used to operate on the dev site is sorely missed by Downtown residents. Consider subsidizing a similar concept in retail space facing Pierce or 1st St.

WHAT IT MEANS

Collect hyper-targeted data on in-market renters unique to your development site. Then compile personas, strategies, amenity set, and lease-up.

Underserved Unit Features (10/11)

Group 823

Collect hyper-targeted data on in-market renters unique to your development site. Then compile personas, strategies, amenity set, and lease-up.

Rectangle 822
Group 789

activated alley

Incorporate micro-retail on the west side of the building that adds amenity as a service during the week and integrates with the Downtown Farmer’s Market directly next door.

Rectangle 810
Group 887

ON-SITE CAR SHARE

A high-rise will have parking ratio challenges and Phoenicians are unlikely to go without a car. Help incentivize car-less residents by oering on-site options when needed.

Rectangle 811
Group 888

PUBLIC MARKET

The Phoenix Public Market that used to operate on the dev site is sorely missed by Downtown residents. Consider subsidizing a similar concept in retail space facing Pierce or 1st St.

Rectangle 814
Group 891

NEGATIVE EDGE POOL

If placed on the rooftop, this would be the first of its kind for the city, achieving natural publicity and instant brandability, along with a constant stream of organic social content.

Rectangle 813
Group 892

INDOOR DOG PARK

Our target prospect loves their dog, and with 145 days of 100 degree heat per year, a strategically placed indoor park can provide value while doubling as a built in leasing aide.

Rectangle 812
Group 893

BUTTERFLY MX

The Phoenix Public Market that used to operate on the dev site is sorely missed by Downtown residents. Consider subsidizing a similar concept in retail space facing Pierce or 1st St.

WHAT IT MEANS

Collect hyper-targeted data on in-market renters unique to your development site. Then compile personas, strategies, amenity set, and lease-up.

Marketing Opportunities (10/11)

Group 823

Collect hyper-targeted data on in-market renters unique to your development site. Then compile personas, strategies, amenity set, and lease-up.

Rectangle 822
Group 789

activated alley

Incorporate micro-retail on the west side of the building that adds amenity as a service during the week and integrates with the Downtown Farmer’s Market directly next door.

Rectangle 810
Group 887

ON-SITE CAR SHARE

A high-rise will have parking ratio challenges and Phoenicians are unlikely to go without a car. Help incentivize car-less residents by oering on-site options when needed.

Rectangle 811
Group 888

PUBLIC MARKET

The Phoenix Public Market that used to operate on the dev site is sorely missed by Downtown residents. Consider subsidizing a similar concept in retail space facing Pierce or 1st St.

Rectangle 814
Group 891

NEGATIVE EDGE POOL

If placed on the rooftop, this would be the first of its kind for the city, achieving natural publicity and instant brandability, along with a constant stream of organic social content.

Rectangle 813
Group 892

INDOOR DOG PARK

Our target prospect loves their dog, and with 145 days of 100 degree heat per year, a strategically placed indoor park can provide value while doubling as a built in leasing aide.

Rectangle 812
Group 893

BUTTERFLY MX

The Phoenix Public Market that used to operate on the dev site is sorely missed by Downtown residents. Consider subsidizing a similar concept in retail space facing Pierce or 1st St.

WHAT IT MEANS

Collect hyper-targeted data on in-market renters unique to your development site. Then compile personas, strategies, amenity set, and lease-up.

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